In today’s fast-paced world, women are often bombarded with a plethora of choices when it comes to clean beauty products. However, not all brands are created equal, especially when it comes to the safety and health of our skin. With skin being our biggest organ, it really matters what products we are using on a regular basis. One such brand that stands out from the rest is Beautycounter. Beautycounter is a company dedicated to providing safe, effective, and luxurious beauty products while advocating in D.C., Canada as well as on a State level to change the laws and regulations for the entire industry.
In contrast to the European Union and Canada, personal care products in the US are subjected to minimal regulation. Although they undergo testing for immediate side effects like skin irritation, they are not evaluated for the long-term safety and the impact of their ingredients. While the European Union and Canada have prohibited or restricted almost 1,700 and 600 harmful or questionable ingredients in personal care products, respectively, the US has banned only 30. Given that the average American woman uses 12 beauty products daily, this amounts to an extensive exposure to unregulated chemicals. In this article I want to take a moment to explore the reasons why Beautycounter is an industry leader in clean beauty and safe skincare.
Brief History of Beautycounter
Gregg Renfrew founded Beautycounter in 2013 after realizing that personal care products often contained harmful ingredients. She wanted to create a company that would produce safe and effective products and lead the charge for systemic change in the beauty industry without sacrificing efficacy or luxury. Renfrew’s vision for Beautycounter was to empower consumers to make informed choices and advocate for greater transparency in the industry. Today, Beautycounter is a leader in the clean beauty movement, and Renfrew’s commitment to transparency, education, and advocacy has earned her widespread respect.
Rigorous Ingredient Selection Process
Beautycounter has set the bar high with their stringent ingredient selection process. Their “Never List” comprises more than 2,800 questionable or harmful ingredients that are commonly found in personal care products. The ingredients listed on The Never List have been associated with several health and environmental concerns, such as specific types of cancer, interference with hormone function, and infertility issues. These ingredients are prohibited from use in any Beautycounter product, ensuring that only safe and non-toxic ingredients make the cut. Beautycounter prides themselves on unmatched ingredient safety and their unparalleled efficacy make it a feel-good choice on top of a safer choice.
Transparency and Advocacy for Safer Regulations
Did you know that until recently, Congress had not passed a single law regulating the cosmetics industry since 1938? That is almost a century ago! Over the last decade, Beautycounter has played a crucial role in advocating for the enactment of 11 laws that safeguard public health, such as the Modernization of Cosmetics Regulation Act of 2022. This legislation empowers the US Food and Drug Administration (FDA) with enhanced enforcement capabilities, including the ability to issue product recalls in cases where a cosmetic item poses a threat to consumers.
Beautycounter is a brand that values transparency in their products and practices. They believe that consumers have the right to know what goes onto their skin without compromising the quality of their products, which is why every single ingredient can be easily found at their website under the ingredients tab on each product page.
Third-Party Testing for Safety and Efficacy
To ensure the safety and effectiveness of their products, Beautycounter goes above and beyond by subjecting them to rigorous third-party testing. Every ingredient that Beautycounter uses is tested against 23 safety endpoints in addition to meeting their Blueprint for Clean, which is comprised of 12 safety standards that they and all their partners must adhere to. This ensures that independent labs test the products for safety, performance, and quality, guarantees that customers receive only the best possible products.
Every single batch of every single product that Beautycounter produces is triple tested to ensure the highest quality and standards are maintained.
Environmental Consciousness
Beautycounter is committed to minimizing their environmental impact. They prioritize the use of recyclable packaging materials, and work diligently to reduce waste throughout their supply chain. Additionally, the company has built a responsible sourcing program to continually address high-risk ingredients including: Vanilla, Mica and Palm Oil, to expose unethical practices and human rights issues. Beautycounter sources ingredients from sustainable and ethical suppliers, ensuring that their products are not only safe for the consumers but also have a minimal impact on the environment. In addition, Beautycounter is on track to meeting their sustainable packaging goal by 2025 (recyclable, refillable, reusable, or compostable) and has a lofty goal of net-zero greenhouse gas emissions by 2050.
A Wide Range of Products for All Skin Types
Beautycounter offers an extensive line of skincare, makeup, and personal care products catering to different skin types and needs. They use safe and gentle ingredients, making their products suitable for even the most sensitive skin. Whether you’re looking for a nourishing moisturizer, a high-performance makeup line, or a gentle cleanser, Beautycounter has you covered. Their products also come in a wide range of tints to match your skin tone no matter how light or dark your beautiful skin is.
B Corporation Certification
Beautycounter has been a certified B Corporation since December 3, 2013, which means that they meet the highest standards of social and environmental performance, transparency, and accountability. This certification and the fact that they obtained it in their founding year is a testament to their commitment to making a positive impact on the world and their customers’ health and well-being.
Where can I find Beautycounter products?
Beautycounter products can be found on their official website, at one of their brick & mortar stores, or through a Beautycounter consultant like myself. The company has a direct-to-consumer model, however they have recently began being carried in Ulta stores nationwide. By purchasing through a consultant, you can be assured you are receiving authentic and safe products, getting personalized advice from your consultant, as well as reaping the many benefits of being a Band of Beauty member. Additionally, I am happy to send you samples or answer and product questions or recommendation needs you may have.
What is Band of Beauty?
Think of Band of Beauty as the Amazon Prime of clean beauty and safe skincare. When you opt to add Band of Beauty to your order, in addition to saving 20% off if it is your first time ordering, you receive these benefits:
- 10% Product Credit back to be used on future orders
- A free welcome gift
- Free shipping on orders over $100
- Early access to new product
For $29 a year, most people see it as a no brainer and elect to join with their first order. After all, membership has its rewards, and it is wise not to pass them up!
Add that all up and what do you get?
By choosing Beautycounter, you are not only investing in healthier, safer beauty products but also supporting a brand that values transparency, sustainability, and advocacy for stricter regulations in the beauty industry. With their rigorous ingredient selection process, third-party testing, environmental consciousness, and wide range of products, Beautycounter is a brand that truly stands out among its competitors. Make the switch to Beautycounter today and experience the difference of having a clean and classy beauty routine.